Droga5

I created the editorial director role to help brands authentically join and engage in cultural conversations through a variety of storytelling media. During my tenure Droga5 was named agency of the year from 2014 - 2016.

Clients included: Honey Maid, Newcastle, Google, Under Armour, Toyota, Chobani.

This Is Wholesome

Together with a creative team, we launched a campaign that tapped into the zeitgeist of the changing American family and in the process transformed a graham cracker into a symbol of diversity and inclusion. The campaign won nearly every industry award, including a Cannes Lion.

Under Armour

I WILL WHAT I WANT celebrates all women defying expectations and ignoring the noise of outside judgments.

The campaign became a viral sensation extensively covered by worldwide media, generating 3.5 billion media impressions and $20 million in earned media. In less than 12 months, Misty Copeland had gone from ballet star to one the most recognized people in the world.

The Assembly

For the Cannes Creativity Festival, I created a dinner with a stealth TED-like program embedded in it. Speakers included: Ben Wizner, Sophia Amoruso, James Murphy, Ari Emanuel, Richard Plepler, Brian Grazer, Chrissy Teigen, Jonah Peretti, Lizzy Armanto and Maureen Dowd.

Hosted by Droga5 and WME--with media partners The New York Times the first year and 21st Century Fox the next--we hosted 75 of the most influential CMOs and marketers in business. Beyond amazing talks, we heightened our industry influence and drove new business.